God's Plan: How Louddaaa Became Nigeria's Music Maestro - Full Interview
Yo, we’re about to dive into the wild world of Louddaaa, the musical wizard who's been cooking up some serious heat in the Nigerian music scene! This dude isn’t just a name on a track; he’s a straight-up sonic architect, crafting the future of sound that you’ve definitely vibed with on hits from the likes of Ira Star and DeVito. But hold up, his journey didn’t just pop off outta nowhere — he’s got a divine backstory, claiming God gave him the inside scoop on being a producer way before he even touched a mixing board! Today, we’re not just chatting about his rise to fame, but we’ll also peel back the layers on his purpose, process, and what’s about to drop next. So, gear up and let’s give a warm welcome to the one and only Lauda!
Takeaways:
- Lauda's journey from church drummer to music producer showcases the power of following your passion and divine guidance.
- His belief that his purpose was revealed by God emphasizes the importance of faith in pursuing one's dreams.
- The evolution of Lauda's sound engineering skills illustrates the need for versatility and continuous learning in the music industry.
- Working with top artists like Davido highlights the significance of networking and seizing opportunities in the music scene.
- Lauda's experience with rejection teaches that perseverance is key; every 'no' brings you closer to a bigger 'yes.'
- His commitment to helping emerging artists shows the importance of giving back and supporting the next generation of musicians.
Transcript
Today's guest is more than just a tag before a hit.
Speaker A:He's a sonic architect shaping the future of Nigerian music.
Speaker A:I'm talking about Lauda, a gifted music producer and sound engineer whose work you've heard on tracks by Ira star DeVito and more.
Speaker A:But what if I told you this story started with something deeper?
Speaker A:Lauda believes his path was revealed to him by God before he even knew what a music producer was.
Speaker A:So today we.
Speaker A:We're not just talking about his rise.
Speaker A:We're diving into purpose, process, and what's coming next.
Speaker A:So let's welcome Lauda.
Speaker B:So good to have you with us.
Speaker B:How are you doing today, Lauda?
Speaker C:Not bad at all.
Speaker C:I mean, every day is work day for me.
Speaker B:So days ago, I got a notification on Instagram that he went live.
Speaker B:And I immediately just rushed, rushed like Lauda is live.
Speaker B:Let me see what he's doing.
Speaker B:And I noticed you were in Paris, the city of love.
Speaker B:Did you enjoy your stay there?
Speaker C:You know, when I get this question, if I enjoy my stay in Paris, I'm always in between.
Speaker C:Yes.
Speaker C:And now.
Speaker C:So know in the sense that most times when I go to Paris, I usually don't get the chance to explore the city or just chill and so on.
Speaker C:I go there to work, and work sometimes can be very tedious and so on.
Speaker C:I enjoyed the work part, but I mean, the whole city moving around, just enjoying the vibe of the city.
Speaker C:City.
Speaker C:Not really.
Speaker C:Well, it was good.
Speaker C:I like the energy in Paris and then getting to work with French artists and so on.
Speaker C:It was beautiful.
Speaker B:Have you tried the croissant?
Speaker C:Of course, yes.
Speaker C:I mean, how would you be in Paris and not try that?
Speaker C:Like, that's like the early memo breakfast.
Speaker C:That's what we eat almost every morning.
Speaker C:Yeah, I have.
Speaker B:Let's get right in doing my research.
Speaker B:I saw that he played the drums and used to play in church.
Speaker B:By the way, guys, Lauda's first name is Kende.
Speaker B:So I'm just gonna give you the name K Sticks.
Speaker B:Or maybe K Snares.
Speaker C:Yeah, Kenny K. Sticks.
Speaker B:I wasn't far off.
Speaker B:I mean, musicians are tagging their instruments to their name.
Speaker B:Yeah.
Speaker B:But from first playing the drums at a children's day celebration in church to becoming a music producer and superstar.
Speaker B:How did this happen?
Speaker C:All right, so like you said, everything started as I started as a drummer in church.
Speaker C:I'm the kind of person that I want to do everything you get.
Speaker C:I get bored easily.
Speaker C:Like, I just want to have an idea of everything.
Speaker C:So then when I was playing drums, I just Wasn't satisfied.
Speaker C:I wanted to have an idea of the keyboard, have an idea of the bass.
Speaker C:Just.
Speaker C:I want to be able to direct the music.
Speaker C:Do that makes sense to you?
Speaker C:Like, you know, whenever I'm in the choir rehearsing, I. I usually just have, like, some amazing ideas that I want to share with the guys over the team, but then I can play it.
Speaker C:So that curiosity just got me into, you know, diving into other instruments because I want to be able to communicate what I want to tell them and so on.
Speaker C:You get.
Speaker C:So from playing the drums, you know, I dive into learning how to play the keyboard.
Speaker C:From there to the guitar and then to bass and so on.
Speaker C:And I like to say that God told me that I was going to be a producer even before I, you know, entered a studio or did anything production.
Speaker C:I didn't even know what production was.
Speaker C:I just knew that this thing that I'm listening to, I want to be the guy behind the concert one day.
Speaker C:And, you know, this is me as a child, not always telling myself that.
Speaker C:And so when people ask me, so what do you want to do when you get older?
Speaker C:I'll be like, I don't know what to call, but I want to make music.
Speaker C:Yeah.
Speaker C:And then I held on to that till I, you know, got into the university.
Speaker C:And I remember on my way to class one day, I mean, I was still playing drums.
Speaker C:I played drums for a while, really professionally recorded in the studio, like, did so many amazing stuff with the drums and.
Speaker C:And my first second year in school, I became popular.
Speaker C:I remember somebody asking me, oh, so what else do you do?
Speaker C:And I go, oh, I'm a producer.
Speaker C:I make music.
Speaker C:As I then I still haven't started making music yet.
Speaker C:I just kept manifesting it and so if that makes sense to you.
Speaker C:But then I. I had an idea of it, but then I haven't done it proper.
Speaker C:Proper, you know, and until one day my roommates came and said, oh, Kenny, this production thing, really.
Speaker C:Shout set Dick, he just discovered this software that I can use to make beats.
Speaker C:That was my first time seeing FL Studio in my life.
Speaker C:And I saw his laptop and I was like, wow, what's this?
Speaker C:What's this?
Speaker C:And then that was how everything started.
Speaker C:I started, you know, practicing how to use that software.
Speaker C:So because I could do it in my head, like I'd always got myself a producer and so on, it was easier for me to find my way around the software.
Speaker C:I wish I could play some of the beat I made then.
Speaker C:I mean, I don't have them anymore.
Speaker C:But then I wish I could listen to them.
Speaker C:Yeah.
Speaker C:So I was doing that for a while and I saw that, ah, it wasn't sounding bad at all.
Speaker C:So I reached out to some of my friends that could sing then, you know, told them about what I was doing, played them some of my beats.
Speaker C:They loved it, Brought them to my house, would record with my, with my earpiece, you know, that mic, you know, that is attached to the earpiece, would use that to record on top of the beat.
Speaker C:And it wasn't, it wasn't bad at all.
Speaker C:Like, you know, we're just happy.
Speaker C:And then after a while, I came back home to pick, you know, the speakers in my dad's house.
Speaker C:Then, you know, I remember putting them inside one big sack.
Speaker C:I put it on top of my head, you know, traveled back to Akurea with it, you know, and then I bought it.
Speaker C:I bought a table and a chair, arranged the speakers, you know, just clean up the house properly.
Speaker C:And then I called the side of the house my studio apparently.
Speaker C:Then I started playing drums professionally in different churches within school area.
Speaker C:So the church I was playing for then there was a sound engineer there that owns the studio.
Speaker C:So I walked up to him, I told him about everything I do, blah, blah, blah, played him some of my beats and asked him if I could enter in the studio.
Speaker C:You know that I love to learn how to mix and master.
Speaker C:And then if you wouldn't mind, you know, mixing some of my songs for me, I would work for him and then master me like, oh yeah, let's do it.
Speaker C:I guess that was where the, the engineering part kicked in for me.
Speaker C:That's how I dived into mixing.
Speaker C:And then fast forward to, you know, practicing, practicing up and practicing.
Speaker C:My mix started getting better.
Speaker C:You get, I was referencing mixes from Lagos and so on.
Speaker C:And then that was how I became a mixing engineer.
Speaker C:To date, I still mix and master.
Speaker C:Yeah.
Speaker C:Then fast forward to, you know, after school, you know, I left Korea to Potaco to do my nyse.
Speaker C:When I go to Pothako.
Speaker C:I didn't work as a producer at all.
Speaker C:I got a job at a production company.
Speaker C:They deal with lifestyle, live events, screen, stage and everything.
Speaker C:And I loved it because it was interesting.
Speaker C:It was different from what I was used to doing.
Speaker C:And I mean it's still sound.
Speaker C:I love sound.
Speaker C:But then before I left school, I think I skipped this part.
Speaker C:Before I left school, God told me to leave drums to dive into sound engineering.
Speaker C:If I go deep into my story, you will hear a lot of God says God says.
Speaker C:God is saying.
Speaker C:God is saying because I'm a Christian.
Speaker C:I've been a Christian all my life, and I listen to God a lot.
Speaker B:You heard God tell you you were going to be a producer.
Speaker B:Can you take us back to that moment?
Speaker C:I still remember the night that happened.
Speaker C:I would never forget it.
Speaker C:I think I was going home from Riyaza then.
Speaker C:My life then was school, church, school, church, school, Riyaza, school, Rihaza, school, Riyaza.
Speaker C:I would stay in church and play drums for.
Speaker C:For hours.
Speaker C:Like, I would rehearse for like five, six, seven, eight hours.
Speaker C:Yeah, Like, I was sweating and everything.
Speaker C:So on that faithful day, I was going on feeling like, God damn it, I just finished rehearsing.
Speaker C:I'm gonna be the next on the Royster.
Speaker C:I'm gonna be the next.
Speaker C:You know, I had so much passion for drums and everything.
Speaker C:And then I just saw.
Speaker C:I don't know how to explain it to you, man.
Speaker C:I just saw a big board, like a mixer, ssl, console.
Speaker C:I mean, now I know what it is then I didn't know what it was, know.
Speaker C:I just saw, you know, saw myself in the studio, console and everything.
Speaker C:And I was always listening to music.
Speaker C:And so.
Speaker C:So the way God speaks to us is different now.
Speaker C:Depends on how tuned your frequency is to him.
Speaker C:I think I cried that I was going over now.
Speaker C:I was crying because it was heavy.
Speaker C:Like, I didn't understand what I was saying.
Speaker C:That is, to me now you get all the produced, traveling around the world, being in studio, different studios, they were.
Speaker C:Those were the things I saw then.
Speaker C:So as a child, I didn't understand it.
Speaker C:So it was just.
Speaker C:It was difficult for me to put it together in my head properly.
Speaker C:So I started crying.
Speaker C:I was going home, I was on the street, and I was like, what was this?
Speaker C:Like, I didn't understand.
Speaker C:Like, it took forever for me to understand it and so on.
Speaker C:What that has done for me was that it gave me clarity to live on time.
Speaker C:I've never done any other job in my life.
Speaker C:I. I've been doing music all my life.
Speaker C:Music has been feeding me all my life from.
Speaker C:I started getting paid as a drummer when I was like 15.
Speaker C:You get like, I was very good as a young drummer and I was on salary in church.
Speaker C:They were paying me.
Speaker C:I didn't even know why they were because, like, why people paying me money.
Speaker C:I. I'm enjoying what I'm doing.
Speaker C:By the end of the month, do you get, like.
Speaker C:I was covering up for all the bigger dramas in Lagos, and so on and they would collect the salary and pay me.
Speaker C:So music had fed me all my life.
Speaker C:Today, I don't know what it feels like to do a 9 to 5 or hearing from God, I just knew what to do next.
Speaker B:Was joining Maven part of the plan?
Speaker B:Or did it just feel like one of those right place, right moments for you?
Speaker C:So, I mean, I got back to Lagos from Pot Harcourt and the only thing that made sense for me to do was sound engineering because I didn't produce Trap.
Speaker C:By staying in Darkot for like a year and a half, it felt like I'd lost the talent as a producer.
Speaker C:And you know, I just felt like, okay, the next best thing to do is to be a sound engineer because I don't see myself doing any other thing outside music.
Speaker C:And I started looking for a job as an engineer.
Speaker C:You know, fast forward to maybe three months later, I got a job with Maven.
Speaker C:Glory be to God, I got rejected at other places you get.
Speaker C:And I didn't know God was planning something bigger.
Speaker C:And then Maven happened.
Speaker C:So I went to Maven with that thought that, okay, this is the next big thing for me to do.
Speaker C:I'm going to be the best recording engineer, mixing engineer from Lagos.
Speaker C:Like, they must hear my name.
Speaker C:I was doing my job like my life depends on it.
Speaker C:Like I was doing overtime sleeping in the studio.
Speaker C:Like I was never tired.
Speaker C:Let me have 24 hour session right now.
Speaker C:Call me, I will still answer you.
Speaker C:So I was very, very, you know, into the job and everything.
Speaker C:But then after every session, I don't go home, I stay back in the studio.
Speaker C:I just go back and start making beats for myself, not for anybody.
Speaker C:Because I was just having fun.
Speaker C:There was nothing else to do after my session.
Speaker C:You get.
Speaker C:So I was doing that for a while.
Speaker C:I didn't know that what I was doing was making sense.
Speaker C:I was just putting ideas together.
Speaker C:I was just making big based on all the sound that I've heard from all the producers that were coming, you know, based on what I heard and did and everything.
Speaker C:I was just trying to play around with my own tube.
Speaker C:And then as at this time, Ira Star had joined Aira and other, you know, pipeline artists like Ira Bayani Magic, you know, lifestyle study.
Speaker C:A lot of them, they have joined and I was their recording engineer.
Speaker C:My job was to record them.
Speaker C:So I was doing that for all of them.
Speaker C:And one of the night, you know, Jazzy came in and had one of the beat that I was doing after the session and he was like, oh, Kenny Alpha, who Get his beat.
Speaker C:And I was like, ah, nobody.
Speaker C:I'm just, I'm just playing with it though.
Speaker C:And I was like, oh, yeah, sounds good.
Speaker C:Can we try Ira on it?
Speaker C:And then I was like, yeah, yeah, yeah, why not?
Speaker C:I mean I was excited.
Speaker C:Ira came the next day or that week.
Speaker C:I told her, oh, Jazzy, want us to try you on this beast that I made.
Speaker C:And like, oh, really?
Speaker C:And then we tried it.
Speaker C:It wasn't bad at all.
Speaker C:I can't remember the title, but the song did not make it to any of our another project.
Speaker C:We did it.
Speaker C:It sounded good.
Speaker C:And so because I was an engineer, engineer, I was the closest person that, you know, she was meeting in the studio and everything.
Speaker C:And then now she knows that I can produce.
Speaker C:So whenever she has like any random ideas she would share with me to make the beat for her.
Speaker C:But the first one was away.
Speaker C:You know, she sent me a VN thinking like, I don't pass job or past one, you know, asking if I could make a beat to this end of melody.
Speaker C:And then she goes away, away, away, away.
Speaker C:She hummed some melodies and so on.
Speaker C:And then I woke up, I made the beats throughout the night.
Speaker C:And then I sent it to our willing top that week and then we recorded it.
Speaker C:It came out very, very good.
Speaker C:We were already in lockdown period.
Speaker C:So it was just myself and ah, you know, at the studio.
Speaker C:And then from that idea, she sent me other ideas from other ideas.
Speaker C:And then finally we had done song one, song two, song three.
Speaker C:And you know, we play the songs for Jazzy.
Speaker C:And I remember then whenever we finished recording, I'll be scared to enter Jazzy studio to play the song for him because I didn't know that what I was doing, what we were doing together was making sense.
Speaker C:Because I'm like, I don't even know why this guy's sharing idea with me.
Speaker C:Like, yeah, I not be producer.
Speaker C:But then I was just doing it.
Speaker C:You get?
Speaker C:I remember then she be like, enter now.
Speaker C:I said, no, you to enter now.
Speaker C:Enter now.
Speaker C:Like enter now.
Speaker C:We stay at the door together.
Speaker C:Like won't be able to enter the studio.
Speaker C:And by the time we eventually entered and play the song just to be like, okay, okay, like it.
Speaker C:I like it, I like it.
Speaker C:You guys made this?
Speaker C:Yeah, yeah, yeah.
Speaker C:Oh, really?
Speaker C:J did not know that I produced it.
Speaker C:Do you get?
Speaker C:I just come in there as let me record down.
Speaker C:I never say I produced it.
Speaker C:So he didn't know.
Speaker C:Nobody knew that I was the one producing all these new records that were playing most of them were not the regular song.
Speaker C:They were R B very.
Speaker C:I don't know if you listened to our first ep, you know songs like ditr songs like memory songs like in between very slow soulful songs.
Speaker C:So we weren't sure about it because the other songs that we thought that they would like would be the up tempo songs and so on.
Speaker C:Do you get?
Speaker C:I mean yeah.
Speaker C:So fast forward to when they were ready to unveil and you know I just realized that some of the A now started reaching out asking me who producers the songs they were asking were that I produced.
Speaker C:I was like oh yeah, yeah, I made the song.
Speaker C:Yeah, you guys like it?
Speaker C:You get.
Speaker C:And before I knew out of like, you know, hundreds of songs and so on and like a lot of songs, you know they picked like the top five to make it to our first EP and three of the songs that used made it to the EP and boom.
Speaker C:That was how everything started overnight and the song came out.
Speaker C:Then later I will become number one song in the country.
Speaker C:It felt so unreal.
Speaker C:Jesus Christ.
Speaker C:Wow.
Speaker C:And then boom.
Speaker C:That's how the journey of Louda started.
Speaker B:So here's something you should definitely check out.
Speaker B:Louda has a playlist on Spotify filled with tracks written and produced by Lauda himself.
Speaker B:It's called Written by Louda.
Speaker B:Lauda is spelt L O U double D AAA and trust me, it's a whole mood from the first track to the last is like a journey.
Speaker B:So go stream it, save it and let it inspire your own playlist.
Speaker B:And while you're at it, follow us on socials.
Speaker B:Hebestmusicpod and Amber the creator.
Speaker B:Drop me a comment or a voice note.
Speaker B:You might just hear yourself on the next episode.
Speaker B:So let's talk about a major milestone.
Speaker B:You got to work on the 5 album producing anything and 10 kilo for David O.
Speaker B:What was the story behind getting that call or that opportunity knowing that the whole world would be listening?
Speaker C:I mean if you just whenever you think about me, just think God first.
Speaker C:Like God's work.
Speaker C:Because that too is one miracle that God did was orchestrated by God.
Speaker C:I don't know if you saw the video that it ran it for a while.
Speaker C:What they would do was, you know, caught me out at the listening party and said that we never met.
Speaker C:Yes, I've seen the entire process.
Speaker C:We did everything on WhatsApp and so.
Speaker C:Exactly.
Speaker C:So tell me how you know that is not God and so on.
Speaker C:I just woke up that morning, I was just in my house and I was like, I want to make A song for Davido.
Speaker C:That was it.
Speaker C:I don't know where that spirit came from.
Speaker C:I don't know where that ginger came from.
Speaker C:I didn't know what was going to happen next.
Speaker C:I was just.
Speaker C:Then I was like, God damn, I won't work on the record for Davido.
Speaker C:And, yeah, and my friend was around.
Speaker C:I'm like.
Speaker C:And was looking at me like.
Speaker C:And I'm a very wet person.
Speaker C:And I mean, if you.
Speaker C:All my life, you will know that I just hear things in my hair and I do it, and then something happens.
Speaker C:Do you get.
Speaker C:So some of my friends are already used to that, too.
Speaker C:Can you say something just to do you get.
Speaker C:And I. I've learned to, you know, in my life, once that thought comes, I just follow through digging and I wait for the result.
Speaker C:I've never used to know what.
Speaker C:What the end result is going to be, but I just go, do you guess?
Speaker C:I just woke up and simply, yeah, yeah, I want to do something for David.
Speaker C:And then I made the song with my friend.
Speaker C:We made the beats together.
Speaker C:Has been my friend for more than 15 years.
Speaker C:We've been making music together.
Speaker C:And I told him, okay, let's.
Speaker C:Let's make a record for David.
Speaker C:And, you know, I was just orchestrating, guiding the whole thing.
Speaker C:We did it.
Speaker C:You know, I sent it to a friend of mine.
Speaker C:He put some ideas on it, some melodies on it.
Speaker C:And so I'd had Asa's email on my phone for a while.
Speaker C:That's Davido's manager.
Speaker C:Because I've tried to do some things with them in the past, like, I've tried to pitch some ideas with them in the past, but then it didn't really go through.
Speaker C:No response, nothing.
Speaker C:But this time I was like, okay, I'm going to do the song.
Speaker C:I'm going to send it to that email.
Speaker C:I'm going to send it to my manager, send it to everybody that I know that might know them.
Speaker C:Please try and help me send this to Davido, please.
Speaker C:And I did.
Speaker C:I sent it to the email, send it to my manager, send it to them.
Speaker C:I managed to send it to everybody that she knows to then.
Speaker C:And I didn't get any response.
Speaker C:The first day, the second day, the third day, and then I got a screenshot, my manager, and it goes, blessing that the old world want send me this song.
Speaker C:That means apparently everybody that I send the song to listen to it.
Speaker C:And they've all been sending it to David.
Speaker C:Asp.
Speaker C:Yeah, this song.
Speaker C:Y.
Speaker C:The song.
Speaker C:Yeah, the song.
Speaker C:And.
Speaker C:Yeah.
Speaker C:And before I knew It.
Speaker C:Davido followed me on Instagram and sent me a text, guys, send me your number.
Speaker C:And I sent him my number.
Speaker C:And I didn't even know who was talking to me.
Speaker C:I just knew.
Speaker C:I thought it was his manager.
Speaker C:Do you get.
Speaker C:And that's how he reached out and then sent me the song.
Speaker C:He had recorded it.
Speaker C:I was like, blood of Jesus Christ, Blood of Jesus, Blood of Jesus.
Speaker C:What's happening?
Speaker C:I called my girlfriend.
Speaker C:David has recorded.
Speaker C:David has recorded.
Speaker C:Like, I used that was always screaming, like, yeah, yeah, yeah, okay, okay, okay, let's work on more songs.
Speaker C:And then immediately we worked on 10 kilo, and then I sent it to him.
Speaker C:David was like, guy, do you want to kill me with songs or something?
Speaker C:So this time, I already had a direct contact with him.
Speaker C:I worked on other songs.
Speaker C:So I worked on several songs, and I was sending to him.
Speaker C:He was recording almost instantly and was sending back to me.
Speaker C:We're just chatting and going back and forth.
Speaker C:Boom.
Speaker C:That was how in all of this happened in less than a week or two weeks, like, roughly a week and a half before I knew it, they were done with the album.
Speaker C:Like, they were already wrapping up the album.
Speaker C:So apparently, probably that.
Speaker C:That they working or something, I don't know.
Speaker C:But then it wasn't up to two weeks.
Speaker C:I just knew that everything was done.
Speaker C:And I was like, wow.
Speaker C:I didn't know David was working on an album.
Speaker C:Like, it has never crossed my mind that I'll be on Davido's album or anything.
Speaker C:So if anybody told me, guys, you'll be on the next album, I'll be like, which.
Speaker C:Which album is it working on an album?
Speaker C:Because I don't know, like, I'm not close to him.
Speaker C:I don't know anybody on his team or something.
Speaker C:Do you get, like.
Speaker C:I mean, I knew some of his producers, but then I. I don't really.
Speaker C:I didn't know what was happening in his life and everything.
Speaker C:So there was no way I would have known that, oh, I needed to do this at this time or something.
Speaker C:So that was just God to everything happen miraculously, and boom, very fast.
Speaker B:Looking back, did that moment feel like things had come full circle for you, a church drummer, to now producing records for one of the biggest artists in the world?
Speaker C:I think I feel like, well, it's finally happening.
Speaker C:One of my biggest quotes since I was in school is that it doesn't happen overnight, but when it happens, it happens overnight.
Speaker C:You know, a lot has happened in my life that I felt like God was preparing me for this particular day.
Speaker C:And at every single time, something big keeps happening.
Speaker C:So whatever level I am today is not where I would be tomorrow.
Speaker C:You know, I have like challenges and then something big happens and so on.
Speaker C:So when this whole everything happened, I was like, wow, everything I saw then or everything that I was holding up to, when I was crying, trusting God for God, what you said, blah, blah, like everything is, you know, finally happening and so on.
Speaker C:So I, I just had this very grateful arts, basically.
Speaker C:Like I was just very grateful to God, basically, if that makes sense to you.
Speaker C:Like, I wasn't surprised, surprised because I had been waiting for this time all my life.
Speaker C:So I'm like, God, what's the next thing?
Speaker C:What's going to happen this year?
Speaker C:What's that next big thing?
Speaker C:What are you preparing me for?
Speaker C:Okay, boom, it happened.
Speaker C:Oh, okay.
Speaker C:This is the next thing.
Speaker C:Oh, okay, nice.
Speaker C:So it's like when moving happened, I'm like, oh, okay, nice.
Speaker C:I felt that was, I thought that was the next big thing.
Speaker C:Before I knew it, I was producing.
Speaker C:Oh, this is the next big thing.
Speaker C:Oh, okay.
Speaker C:So what?
Speaker C:So every, every, every breakthrough that that was happening there was coming with its own battle challenges.
Speaker C:And then, boom, something big happened and so on.
Speaker C:So when it happened, I was like, oh, okay, this is the next one.
Speaker C:Thank you, Jesus.
Speaker C:Glory to God.
Speaker C:I'm always on that.
Speaker C:God, what's the thing?
Speaker C:God, what's the best thing?
Speaker C:And so on too.
Speaker A:Welcome to the final episode of this Lauda series on the best 5 minute music po.
Speaker A:In this episode, Lauda shares how he earned a nomination for best movie score, his vision for emerging artists and the secret behind his success.
Speaker A:So let's get into it.
Speaker B:First off, congratulations.
Speaker B: d for best music score at the: Speaker B:That's huge.
Speaker B:How did that come about?
Speaker B:How did you get involved with that project?
Speaker C:So first of all, the movie scene or you know, doing sound design, school movie or making music for movie has been something that I wanted to do all my life.
Speaker C:I did it in school.
Speaker C:I studied industrial design in school.
Speaker C:I did animation.
Speaker C:My final year project was an animation video of Ezekush to school.
Speaker C:I think currently has like 4 million view on Instagram and on YouTube and so on.
Speaker C:And I did a.
Speaker C:The sound design, the score, the foley and everything.
Speaker C:So then when I was in school, when I started doing music, like when I dive into production, I used to tell myself that my retirement plan is movie.
Speaker C:Do you get?
Speaker C:I didn't know that was going to happen sooner than I expected.
Speaker C:So if there was a time that after school I wanted to go do my masters on, you know, sound design for movie and everything.
Speaker C:But then when the old afro thing happened, living thing happened, I was like, okay, let me just chill on that.
Speaker C:But I didn't know that all of this was going to happen.
Speaker C:I think my first, I mean that scene was when I met Mr. Oscar with husband to buy one of the biggest movie director in Nigeria and Africa.
Speaker C:She did King of Boys and you know, other amazing movies.
Speaker C:And then so I, I was doing a project with Mr. Oscar and it was a movie, Finding Messiah.
Speaker C:The first trailer came out, I think it was the last year or last two years.
Speaker C:And then I was privileged to be, you know, part of the sound guys and everything.
Speaker C:And that was how everything started.
Speaker C:And then my friend Lecong who directed the movie that I got nominated for, reached out to me and said, oh, you like me to is working on a movie.
Speaker C:And then he would like me to work on a few songs.
Speaker C:The movie and I'm laughing.
Speaker C:Not just the song.
Speaker C:Let's do is my real and myself and N we've been friends for a while ADM then and so on.
Speaker C:And then I just did it.
Speaker C:Like I didn't think was going to be nominated for this.
Speaker C:I just did it.
Speaker C:I we just playfully did it and then just sent him the song after we're done.
Speaker C:You know, nothing serious as not big deal you get.
Speaker C:So I didn't think that it was going to, you know, turn out to be this big or give me my first AMBCA nomination or anything.
Speaker C:Like I didn't see it coming at all.
Speaker C:I thought with Kobams again, I've been a fan of cobams all my life.
Speaker C:Whenever I tell him that, he's always like guys, you're making me feel old.
Speaker C:But then I've been a fan of Cobhams all my life.
Speaker C:Like who is the producer at this generation or this age that didn't know cobams or wasn't listening to cobams and so on.
Speaker C:You get like it sound shift.
Speaker C:Some of the things that I do right now, being nominated with co bands, oh my God.
Speaker C:I was like, Jesus Christ, what's happening here?
Speaker B:Wow.
Speaker B:From church drums to chart topping hits to AMVCA nomination for best score.
Speaker B:What's next for you?
Speaker C:There's a lot to talk about, but I don't know if I want to talk about it now.
Speaker C:But yeah, there's a lot I want to do in the tech space, obviously, I want to dive into my own personal project very soon.
Speaker C:You know, I want to do something for up and coming artists.
Speaker C:I love up and coming artists a lot, so I've worked with a lot of them, and I've seen their struggles and everything.
Speaker C:You know, I know what it feels like to be at that stage.
Speaker C:So my heart is for them.
Speaker C:So I, I want to work on a few things that would make life easier for them, if that makes sense.
Speaker B:So finally, I'd like you to share a word or two to aspiring producers, artists, or just people out there listening to you.
Speaker B:I mean, you said you had so many rejections before you got to Maven, and I like to know, how did you handle no for an answer?
Speaker C:So I've always had this mentality that if something doesn't work out, that means that there's something bigger waiting for me.
Speaker C:Do you get to.
Speaker C:If I try to do something and it doesn't work, that means that, okay, this is not what God wants.
Speaker C:Something bigger is coming, you get.
Speaker C:If you say no to me, that means, okay, this is not where God wants me to be.
Speaker C:Yeah, something better is coming.
Speaker C:So that has always been my mentality.
Speaker C:So I'm never sad.
Speaker C:I'm never like, oh, my God, blah, blah, blah.
Speaker C:No, no, no, no, no.
Speaker C:I'm never that person.
Speaker C:I'm very heavy on serving uk.
Speaker C:Whenever I get an opportunity to work with somebody, I, I serve you.
Speaker C:Like, my life depends on it.
Speaker C:I, I learn everything that I can learn.
Speaker C:I'm very heavy on sewing seeds.
Speaker C:You again, like, remember when I said I started working with the, the producer now career from there to, you know, to lago.
Speaker C:So I've, I've always served different people, like, different top people.
Speaker C:Do you get?
Speaker C:I'm very heavy on, on serving.
Speaker C:You know, that popular thing that people are saying that believe in yourself as, as generic or as cliche as, as it might sound is very, the so, so much power in it, to be honest, because I, I, I know how that affected a lot of things in my life.
Speaker C:So I would say that Believe in yourself.
Speaker C:Nobody's gonna believe in you if you don't.
Speaker C:It shows in your work.
Speaker C:It shows in the way you carry yourself in your sound and everything.
Speaker C:You have to trust your ability.
Speaker C:That's the only way you can stay true to your particular sound or create a need for yourself, or else you'll just be doing what everybody's doing.
Speaker C:Then you become number two or number three, and then you will never be that number one.
Speaker C:That's How I see it, thank God for that's supposed to be my number one.
Speaker C:Because that is what has made my own personal life very easy.
Speaker C:It's possible to do this and still, you know, have a proper relationship with God.
Speaker C:And I'll also say that I know that some of us, we are talented in code.
Speaker C:Like, we.
Speaker C:God give us this gift naturally.
Speaker C:I want.
Speaker C:But I want you to think of it beyond the natural talent part.
Speaker C:See it as a business.
Speaker C:Do you get.
Speaker C:Understand the business side of things.
Speaker C:Do you get, like, build a structure around yourself, build a team around yourself.
Speaker C:Don't see production as just a talent you're just starting.
Speaker C:No, it'll work.
Speaker C:So see it like you're the CEO, you're starting a business.
Speaker C:Have a.
Speaker C:Have a structure, have a goal, have a mission.
Speaker C:Do you get.
Speaker C:Set up a team around you on time, you know, have a manager, have a lawyer.
Speaker C:Do you, like, be ready for that big thing that is coming and then just keep doing, doing it.
Speaker C:That.
Speaker C:Remember what I said earlier, it doesn't happen overnight, but when it happens, it happens overnight.
Speaker C:Did you get.
Speaker C:Because you're not the number one year, you've not had any big song does not mean that your time would not come.
Speaker C:It will come, but then will you be ready when it comes?
Speaker C:Because it can come and you're not ready for it.
Speaker C:You can mess up that moment because everything is a moment.
Speaker C:That moment doesn't last forever.
Speaker C:Like, I used to say that I don't know how long I'm gonna be in the industry for.
Speaker C:I don't know how long the light is going to be on me.
Speaker C:Whatever time that I. I have, I want to make sure that I utilize it very well, do as much as I can do and everything.
Speaker C:Do you get so it can happen to you overnight?
Speaker C:Do you get.
Speaker C:And you don't have to.
Speaker C:You don't have to be pursuing the top five or top four.
Speaker C:There's somebody behind you.
Speaker C:There's somebody your neighbor, I don't know that can sing.
Speaker C:You can just start from wherever you are, you know, keep pushing.
Speaker C:That artist can be the number one artist.
Speaker C:That artist can get signed one day, and then soon we just blew from nowhere.
Speaker C:Like what happened to myself and I and everything that.
Speaker C:That has happened to so many other producers and so on.
Speaker C:So just keep building to be honest and.
Speaker C:And.
Speaker C:And stay prayerful.
Speaker C:God first.
Speaker B:And it's a wrap on this special series with Lauda.
Speaker B:I'd like to say a massive thank you to you and your entire team for opening the doors and sharing the journey and letting us be part of this moment in your story.
Speaker B:Louder.
Speaker B:I'd like to say we are rooting for you.
Speaker B:May your wins get even louder and your next chapter be the best one yet.
Speaker B:And to everyone listening, thank you so, so much for riding with us through this series.
Speaker B:Please drop us a follow at the best MusicPod and @CamberTheCrazor.
Speaker B:And stay tuned because more incredible stories are on the way.
Speaker B:Bye for now.
